TrueStart Performance Coffee is the only coffee in the world designed for sports performance, with the perfect caffeine boost every time (95mg per serving) and no crash. Founders Simon and Helena Hills developed the idea during IronMan training, when their pre-training coffee was haven't a random effect each day. The Bristol-based startup launched less than two years ago on a mission to up your game by leveraging the power of coffee in sport. The public response has been phenomenal and TrueStart already ships globally - customers even include Olympic athletes and the world-first product range has received international press. TrueStart have just launched the Hero bars - the UK's first ever 'real food' caffeine sports bars, in 4 epic flavours. Visit stand B62 to meet Simon and Helena, taste the whole range and learn how TrueStart can up your game. There'll be some great offers on too, so take advance of the opportunity to stock up!